
AI continues to move from a supportive tool for innovation to the central point of innovation. The Vogue Business AI Tracker – 2025 Edition gives a narrowed view on how big tech companies are cultivating AI in retail, design, and our everyday lives. With updates from OpenAI, WeTransfer, and Meta, the latest advances demonstrate an accelerated fusion of automation, ethics, and real-time intelligence.
Table of Contents
OpenAI Introduces Checkout in ChatGPT
OpenAI is testing a feature for ChatGPT that will allow users to complete a purchase directly inside ChatGPT. This means that ChatGPT is transitioning from an assistant to a commerce-enabled platform.
By consolidating product discovery and transactions in one place, the user journey is quicker and more enjoyable to experience. At the same time, brands can showcase product specifics in chats, creating a seamless path to purchase without disrupting the user’s return to the website. This development is a clear step towards conversational commerce moving into a more mainstream reality.
WeTransfer Alters Policy Regarding Data Training Practices
WeTransfer has recently changed its practices of using content uploaded from users to train AI tools. After facing public backlash and scrutiny regarding use of data practices, the company unveiled a new policy.
This move marks a pivotal moment in AI Tracker, as companies are grappling with user data and soon, being held accountable for how they handle this sensitive material. Ethical practices for development of AI are quickly emerging as a fundamental expectation, instead of just being a technical aspect. User’s interest lies in knowing that their content is not used without clear permission.
Why AI Ethics Matter Now More Than Ever
The conversation surrounding AI is now expanding beyond capability, and now also implies responsibility. This instalment of the AI Tracker discusses the positioning of ethics in one’s AI development process.
Users are becoming preoccupied with how their data is used to develop machine learning models. As AI allows for more autonomy, it is essential that companies establish guidelines for consent and expectations and define fairness and accountability. Ethical design is no longer an option – it is a baseline of an improvement project, and project stakeholders will find comfort in the ethics portion of design.
Meta is Investing in Data Infrastructure for Smart Devices
Meta is making significant investments in AI infrastructure that is meant to pave the way for the next generation of consumer technology. Meta’s new data center is intended to power devices, including wearable devices- like smart glasses that are responsive to voice, movement, and context.
With the future states of infrastructure in place, AI will use local compute to process information, yielding more rapid and privacy-respecting experiences. According to the AI Tracker, this will allow Meta to lead in the period of on-device AI, emphasizing ultra-fast experiences, with a clear path toward personalization as well.
AI is Moving from Assistant to Autonomous Agent
The AI Tracker also identified an important change in how AI is engaging with the market. Rather than operating under strict instructions from a human operator, AI tools have begun to act as agents. These AI tools are taking on projects, managing workflows, and solving problems, while being physically managed with less direct human guidance.
For example, with the new checkout feature in ChatGPT, AI is beginning to not only become proactive but also autonomous. Consequently, AI is redefining the role of a digital assistant: from backup support tool to a capable digital agent.
Where the AI Tracker Points About the Future
This edition of the AI Tracker points to a future where intelligence is not only integrated, but autonomous. Businesses that start to adapt to these changes will have quicker systems, a higher degree of engagement, and deeper, meaningful experiences for users.
- OpenAI is building commercial experiences around AI interactions.
- WeTransfer is aligning expectations of how AI is being used in ethical ways.
- Meta is preparing devices that will bring AI closer to everyday experiences.
These stories show the ecosystem awakening and changing – they are dynamic, responsive, and user-centric.
Final Thoughts
AI Tracker – 2025 Edition does not highlight growing trends in society – it represents a seismic shift in technology that is fast becoming ubiquitous, intuitive, and impactful. From commerce to creativity, ethics to infrastructure, the AI Tracker is a reminder that AI is no longer the future; it is now.
As AI becomes embedded deeper in our tools and lives, the companies that are successful will be the ones with innovation and integrity.