Having a website is crucial to the success of most businesses. However, you may need to develop a mobile app that allows you to develop UX designs that create a mobile customer-friendly interface. This is particularly important if your website is not mobile-friendly. Even if you have a website that is mobile-friendly, it is still advisable that you develop an app as most consumers prefer using apps to websites. This is evidenced by a study from Compuware that suggests that there was an 85% consumer preference of apps over websites.
They cited convenience, speed and ease as reasons for their preference.
If as a company owner, you rely on people to find you by searching on the internet then you need to channel a lot of resources to your Search Engine Optimization (SEO) rankings. Studies have shown that the top result on a search engine like Google has a 33% of being clicked. That's one-third of the potential traffic. Another study showed that 75% of these users do not even click on the second page of their search results. This is why you must make a deliberate attempt at improving your SEO. In this article, we discuss 5 ways to improve your SEO rankings in 2021.
Digital marketing also called online marketing is the promotion of products and services to get in touch with potential customers via the internet. However, digital marketing comes with risks and one of them is cybersecurity threats. When handled carelessly, it could ruin the marketing efforts of a business and compromise vital company data and information. In this article, we will discuss five ways to overcome cybersecurity challenges in digital marketing. They include;