If as a company owner, you rely on people to find you by searching on the internet then you need to channel a lot of resources to your Search Engine Optimization (SEO) rankings. Studies have shown that the top result on a search engine like Google has a 33% of being clicked. That's one-third of the potential traffic. Another study showed that 75% of these users do not even click on the second page of their search results. This is why you must make a deliberate attempt at improving your SEO. In this article, we discuss 5 ways to improve your SEO rankings in 2021.
The time your page takes to load is crucial as it determines how visitors engage with your pages and how Google ranks you. Most people abandon pages with websites that take anything over 3 seconds to load. To make things worse, most of them do not return to that website. On the other hand, if your page loads quickly, visitors and retained, Google recognises your website's popularity with users and then ranks you accordingly. Online services like Pingdom could help you test the speed of your website so you can adjust accordingly.
A blog can be instrumental in generating leads for your website and helping you to engage with visitors on your website. Relevant, freshly updated blog content leads people to your website and gives them a reason to stay on your website. A large group of faithful readers equals a lot of traffic to your website. This will then positively increase your website's ranking.
It is no news that mobile use is on the rise and has overtaken desktop and laptop devices. To put it aptly, more than 60% of Google searches come from mobile devices. As a result, if your website isn't optimised for mobile use, it hinders the user experience. Google takes note and then ranks you accordingly which is mostly below.
A typical title consists of 65 characters or less. Anything above that is cut off. Ensure you keep it clear, short and click-worthy. The user must know about your webpage in those 65 characters or less. Your titles should be filled with keywords as most people will only scan the first two words of a title. In addition, your title must be predictable. This means that it must lead to a page that leads to the expectation of the user. You must also not underestimate the power of emotions. Appeal to the emotions of the user.
This is usually overlooked by many company owners. Many tend to disregard local SEO. This could be detrimental especially to businesses with a physical presence and structure. Setting up on Google Business allows you to verify contact information, add images, monitor reviews and even edit the information on your business. This gives you an edge over other businesses that do not have this and can drive people to your website.